New owner brings new life
Visitors to Weston Wine can claim their crown under the new owner, Hannah Hershey.
Hershey has created a fun, casual and imaginative experience at the store. Royal Tastings pair wine and cupcakes or wine and cheese with a Weston Wine crown. Or enthusiasts can sample seven or eight wine tastings at the bar. From dry to sweet, a glass or bottle will feature one of the diamond cut varieties, such as a Princess Cut year-round wine or the current seasonal selection, the Briolette fall apple wine. Or a Sangria popsicle.
The décor celebrates the whimsical adventure that wine can bring. A royalty theme for sampling the wines feels like Mardi Gras meets good taste. Bachelorette parties and bridal showers have already taken advantage of the venue. Children are welcomed to come in with their parents. Visitors receive a free glass with every bottle. A meeting room and deck expand the opportunities for enjoyment.
Weston welcomed the new venue, which celebrates the wine experience on the Missouri Wine Trail, in 2014. A graduate of Truman State University, Hannah provided Jowler Creek Winery owners, Jason and Colleen Goerke, with management for wine tastings, tours, and social media marketing from the inception of the store. She hand selects varieties from each yield. Hershey has now taken over as the owner of Weston Wine Company and is excited to institute even more client-friendly offerings.
One of three entrepreneurs under 30 in the area, Hershey took advantage of University of Missouri-Kansas City Henry W. Bloch School of Management’s small business incubator services to develop a business and financial plan, succeeded in getting investments, and began thriving at 540 Main Street as part of the town’s network of businesses.
Plans for innovative ways to enjoy wine are in the works. For example, a quarterly online subscription service,“Party in a Wine Box”, will allow non-local visitors to continue enjoying Weston Wine in their homes.
Weston’s no stranger to vintage- they’ve survived floods and fires and adapted to hemp and tobacco trades. They’ve continued to thrive by welcoming new outlets. What bubbles add to champagne, Hershey’s vision for Weston Wine is lighting up wine for both new and vintage friends.